Segall, Ken. <br/><br/>
Insanely simple :  the obsession that drives Apple's success / 
Ken Segall. 
 - New York, NY :  Portfolio,  c2012. 
 - xi, 225 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgements -- Index. 
<br/><br/> Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals. 
<br/><br/><label>ISBN: </label>1591844835 : HRD  $25.95 9781591844839 
<br/><br/><label>Source: </label> Penguin Group USA, Attn: Order Processing 405 Murray Hill Pkwy, East Rutherford, NJ, USA, 07073-2136 SAN 282-5074 
<br/><br/><label>LCCN: </label>2011049212 
<br/><br/><label>Subjects--Personal Names: </label><br/>Jobs, Steve, 1955-2011. 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Apple Computer, Inc.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD53  / .S44 2012 
<br/><br/><label>Dewey Class. No.: </label>658.4/094