The art of choosing /
Sheena Iyengar.
- 1st trade ed.
- New York : Twelve, 2011
- xv, 339 p. : ill. ; 21 cm.
Includes new afterword by author.
Includes bibliographical references (p. [287]-325). and index
The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibility -- I, robot -- Lord of the things -- And then there were none.
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
0446504114 : PAP $14.99 9780446504119
Grand Central Pub, C/O Little Brown Order Dept Three Center Plaza, Boston, MA, USA, 02108-2003 SAN 200-2205