TY  - BOOK
AU  - Cruikshank,Jeffrey L.
AU  - Schultz,Arthur W.
TI  - The man who sold America: the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century 
SN  - 1591393086 : HRD
AV  - HF5810.L3 C78 2010
U1  - 659.1092 
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Lasker, Albert Davis,
KW  - Advertisers
KW  - United States
KW  - Biography
KW  - Advertising
KW  - History
KW  - 20th century
N1  - Includes bibliographical references (p. 383-415); The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy
N2  - Reveals the ingenious and tormented Albert D. Lasker, a man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded
ER  -