Cruikshank, Jeffrey L. <br/><br/>
The man who sold America :  the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / 
Jeffrey L. Cruikshank, Arthur W. Schultz. 
 - Boston, Mass. :  Harvard Business Review Press,  c2010. 
 - viii, 435 p., [32] p. of plates :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 383-415). 
<br/><br/>The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy. 
<br/><br/> Reveals the ingenious and tormented Albert D. Lasker, a man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded. 
<br/><br/><label>ISBN: </label>1591393086 : HRD  $27.95 9781591393085 
<br/><br/><label>Source: </label> Perseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070 SAN 631-760X 
<br/><br/><label>LCCN: </label>2010003079 
<br/><br/><label>Subjects--Personal Names: </label><br/>Lasker, Albert Davis, 1880-1952. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertisers--United States--Biography.<br/>Advertising--History--United States--20th century.
<br/><br/><label>LC Class. No.: </label>HF5810.L3  / C78 2010 
<br/><br/><label>Dewey Class. No.: </label>659.1092