TY  - BOOK
AU  - Dvorak,Doug
TI  - Build your own brand
SN  - 9781589806993 (alk. paper)
AV  - HF5415.1255 .D86 2009
U1  - 658.8/27 22
PY  - 2009///
CY  - Gretna, LA
PB  - Pelican Pub.
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index; You, inc -- Some top brands-what they did and still do -- Things to do to build your own brand like IBM, Coke, and Disney! -- Add humor to your brand -- Affordable ways to promote your personal brand -- The internet : the best place to build your personal brand -- Social media organization : the next great branding opportunity -- How to manage your personal brand -- How to be your own PR firm -- Building a personal brand for employees -- How to promote your personal brand in tough economic times -- Conclusion
ER  -