Build your own brand - Dvorak, Doug. (Gretna, LA : Pelican Pub., 2009)
You, inc -- Some top brands-what they did and still do -- Things to do to build your own brand like IBM, Coke, and Disney! -- Add humor to your brand -- Affordable ways to promote your personal brand -- The internet : the best place to build your personal brand -- Social media organization : the next great branding opportunity -- How to manage your personal brand -- How to be your own PR firm -- Building a personal brand for employees -- How to promote your personal brand in tough economic times -- Conclusion.
Includes bibliographical references and index.
Keywords: Branding (Marketing)