Dvorak, Doug. <br/><br/>
Build your own brand / 
by Doug Dvorak. 
 - 1st ed. 
 - Gretna, LA :  Pelican Pub.,  c2009. 
 - 160 p. :   ill. ;   cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>You, inc -- Some top brands-what they did and still do -- Things to do to build your own brand like IBM, Coke, and Disney! -- Add humor to your brand -- Affordable ways to promote your personal brand -- The internet : the best place to build your personal brand -- Social media organization : the next great branding opportunity -- How to manage your personal brand -- How to be your own PR firm -- Building a personal brand for employees -- How to promote your personal brand in tough economic times -- Conclusion. 
<br/><br/><label>ISBN: </label>9781589806993 (alk. paper) 1589806999 
<br/><br/><label>LCCN: </label>2009041069 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .D86 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/27