TY  - BOOK
AU  - Kaplan,Michael
AU  - Kaplan,Ellen
TI  - Bozo sapiens: why to err is human 
SN  - 1596914009 : HRD
AV  - BF323.E7 K37 2009
U1  - 153.4/2 22
PY  - 2009///
CY  - New York
PB  - Bloomsbury Press
KW  - Errors
KW  - Thought and thinking
KW  - Practical reason
N1  - From the logbook of the ship of fools -- Idols of the marketplace -- Tinted glasses -- Off the rails -- One of us -- Fresh off the Pleistocene Bus -- Living right
N2  - A survey of the science of mistakes reveals how the human race is hard-wired to get things wrong, citing such examples as successful racy advertisements for inferior products and the socially unacceptable behaviors of leaders
ER  -