Kaplan, Michael,  1959- <br/><br/>
Bozo sapiens :  why to err is human / 
Michael Kaplan and Ellen Kaplan. 
 - 1st U.S. ed. 
 - New York :  Bloomsbury Press,  2009. 
 - 294 p. :  ill.  24 cm. 
<br/><br/>From the logbook of the ship of fools -- Idols of the marketplace -- Tinted glasses -- Off the rails -- One of us -- Fresh off the Pleistocene Bus -- Living right. 
<br/><br/> A survey of the science of mistakes reveals how the human race is hard-wired to get things wrong, citing such examples as successful racy advertisements for inferior products and the socially unacceptable behaviors of leaders. 
<br/><br/><label>ISBN: </label>1596914009 : HRD  $26.00 9781596914001 
<br/><br/><label>Source: </label> St Martins Pr, C/O Mps 16365 James Madison Hwy Us Hwy 15, Gordonsville, VA, USA, 22942, (212)6745151 SAN 631-5011 
<br/><br/><label>LCCN: </label>2008044407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Errors.<br/>Thought and thinking.<br/>Practical reason.
<br/><br/><label>LC Class. No.: </label>BF323.E7  / K37 2009 
<br/><br/><label>Dewey Class. No.: </label>153.4/2