TY  - BOOK
AU  - Heyman,Jay H.
TI  - All you need is a good idea!: how to create marketing messages that actually get results 
SN  - 0470237910 : HRD
AV  - HF5415 .H449 2008
U1  - 658.8 22
PY  - 2008///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - Advertising
KW  - Small business marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
ER  -