Social marketing : influencing behaviors for good /
Philip Kotler, Nancy R. Lee.
- 3rd ed.
- Los Angeles : Sage Publications, c2008.
- xii, 444 p. : ill. ; 24 cm.
Includes bibliographical references (p. 403-427) and indexes.
1412956471 : PAP $64.95 9781412956475
Sage Pubns, 2455 Teller rd, Thousand Oaks, CA, USA, 91320, (805)4990721 SAN 204-7217