Kotler, Philip.

Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. - 3rd ed. - Los Angeles : Sage Publications, c2008. - xii, 444 p. : ill. ; 24 cm.

Includes bibliographical references (p. 403-427) and indexes.

1412956471 : PAP $64.95 9781412956475

Sage Pubns, 2455 Teller rd, Thousand Oaks, CA, USA, 91320, (805)4990721 SAN 204-7217

2007039239


Social marketing.
Behavior modification.

HF5414 / .K67 2008

658.8