Shell, G. Richard,  1949- <br/><br/>
The art of woo :  using strategic persuasion to sell your ideas / 
G. Richard Shell & Mario Moussa. 
 - New York :  Portfolio,  2007. 
 - vii, 312 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths. 
<br/><br/><label>ISBN: </label>1591841763 : HRD  $24.95 9781591841760 
<br/><br/><label>Source: </label> Penguin Group USA, Attn: Order Processing 405 Murray Hill Pkwy, East Rutherford, NJ, USA, 07073-2136 SAN 282-5074 
<br/><br/><label>LCCN: </label>2007029601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Marketing.<br/>Persuasion (Psychology)
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .S48 2007 
<br/><br/><label>Dewey Class. No.: </label>658.85