TY  - BOOK
AU  - Grover,Rajiv
AU  - Vriens,Marco
TI  - The handbook of marketing research: uses, misuses, and future advances 
SN  - 141290997X : HRD
AV  - HF5415.2 .H286 2006
U1  - 658.8/3 22
PY  - 2006///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Marketing research
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip065/2005037844.html
ER  -