Denove, Chris.

Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power IV. - New York : Portfolio, 2006. - xxi, 266 p. : ill. ; 24 cm.

Includes index.

Two leading figures from J.D. Power and Associates explain how to improve a business through consumer satisfaction, citing the examples of market leaders while discussing how to implement customer-focused strategies.

1591841097 : HRD $25.95 9781591841098

Penguin USA, C/O Penguin Putnam Attn: Order Processing 405 Murray Hill Pkwy, East Rutherford, NJ, USA, 07073-2136 SAN 282-5074

2005055231


Consumer satisfaction.
Marketing research.
Customer relations.

HF5415.335 / .D46 2006

658.8/343