TY  - BOOK
AU  - Anderson,Chris
TI  - The long tail: why the future of business is selling less of more 
SN  - 1401302378 : HRD
AV  - HF5415.127 .A54 2006
U1  - 658.8/02 22
PY  - 2006///
CY  - New York
PB  - Hyperion
KW  - Market segmentation
KW  - Internet marketing
KW  - Marketing
KW  - Technological innovations
N1  - Includes bibliographical references (p. [227]-230) and index; The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail
N2  - Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing
ER  -