Anderson, Chris,  1961- <br/><br/>
The long tail :  why the future of business is selling less of more / 
Chris Anderson. 
 - 1st ed. 
 - New York :  Hyperion,  c2006. 
 - xii, 238 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [227]-230) and index. 
<br/><br/>The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail. 
<br/><br/> Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing. 
<br/><br/><label>ISBN: </label>1401302378 : HRD  $24.95 9781401302375 
<br/><br/><label>Source: </label> Hyperion Books, C/O Little Brown & Co Three Center Plaza, Boston, MA, USA, 02108-2003, (617)2270730 SAN 200-2205 
<br/><br/><label>LCCN: </label>2006043378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Internet marketing.<br/>Marketing--Technological innovations.
<br/><br/><label>LC Class. No.: </label>HF5415.127  / .A54 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/02