McConnell, Ben. <br/><br/>
Citizen marketers :  when people are the message / 
Ben McConnell and Jackie Huba. 
 - Chicago, IL :  Kaplan Pub.,  c2006. 
 - xiv, 223 p. ;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index. 
<br/><br/><label>ISBN: </label>1419596063 : HRD  $25.00 
<br/><br/><label>Source: </label> Dearborn Trade Pub, C/O Simon & Schuster Order Dept 100 Front st, Riverside, NJ, USA, 08075 SAN 200-2442 
<br/><br/><label>LCCN: </label>2006030817 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Social media.<br/>Social media--Economic aspects.<br/>Internet--Social aspects.<br/>Interactive marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .M1833 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/12