Small business for dummies / Eric Tyson and Jim Schell.

By: Contributor(s): Material type: TextTextSeries: --For dummiesPublication details: Hoboken, NJ : Wiley Pub., Inc., Edition: 4th edDescription: xx, 411 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781118083727
  • 1118083725
  • 9781118213698
  • 1118213696
  • 9781118213810
  • 1118213815
Subject(s): DDC classification:
  • 658.02/2 23
LOC classification:
  • HD62.7 .T97 2012
Contents:
1. Becoming an entrepreneur. Is small business for you? -- Laying your personal financial foundation -- Finding your niche -- First things first: crafting your business plan -- Making financing, ownership, and organizational decisions -- 2. Buying an existing business. Exploring buying a business -- Finding the right business to buy -- Evaluating a business to buy -- Negotiating terms and sealing the deal -- 3. Running a successful small business. The owner's responsibilities in the start-up and beyond -- Marketing: products, pricing, distribution, promotion, and sales -- Tapping technology -- Keeping your customers loyal -- Managing profitability and cash -- Learning from the experiences of others -- 4. Keeping your business in business. Finding and keeping superstar employees -- Providing employee benefits -- Handling regulatory and legal issues -- Mastering small-business taxes -- Cultivating a growing business -- 5. The part of tens. Ten mistakes you don't want to make -- Ten tips for small-business success.
Summary: This simple and direct guide gives readers advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. The author also provides information on improving management skills, developing a marketing strategy, keeping customers loyal, and much more.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 658.022 T994S4 (Browse shelf(Opens below)) 1 Available 51994001657370

Includes index.

1. Becoming an entrepreneur. Is small business for you? -- Laying your personal financial foundation -- Finding your niche -- First things first: crafting your business plan -- Making financing, ownership, and organizational decisions -- 2. Buying an existing business. Exploring buying a business -- Finding the right business to buy -- Evaluating a business to buy -- Negotiating terms and sealing the deal -- 3. Running a successful small business. The owner's responsibilities in the start-up and beyond -- Marketing: products, pricing, distribution, promotion, and sales -- Tapping technology -- Keeping your customers loyal -- Managing profitability and cash -- Learning from the experiences of others -- 4. Keeping your business in business. Finding and keeping superstar employees -- Providing employee benefits -- Handling regulatory and legal issues -- Mastering small-business taxes -- Cultivating a growing business -- 5. The part of tens. Ten mistakes you don't want to make -- Ten tips for small-business success.

This simple and direct guide gives readers advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. The author also provides information on improving management skills, developing a marketing strategy, keeping customers loyal, and much more.

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