Play-by-play : radio, television, and big-time college sport / Ronald A. Smith.
Material type:
- text
- unmediated
- volume
- 0801866863
- 9780801866869
- 796.04/3/0973 21
- GV742 .S64 2001
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Odessa College Stacks | 796.04 SM658P (Browse shelf(Opens below)) | 1 | Available | 51994001411471 |
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Includes bibliographical references and index.
The media and early college sport -- Marconi, the wireless, and early sports broadcasting -- The broadcasters -- Graham McNamee and Ted Husing dominate the airwaves -- The radio threat to college football attendance -- In the image of Rockne : Notre Dame and radio policy -- Radio goes "bowling" : the Rose Bowl leads the way -- Sport and the new medium of television -- Networks, coaxial cable, commercialism, and concern -- Notre Dame chooses commercial TV -- Penn challenges the NCAA and the Ivy League -- The NCAA experimental year -- Networks : the Du Mont challenge -- Regional conferences challenge a national policy -- TV and the threat of professional football -- Roone Arledge and the influence of ABC-TV -- Advertising, image versus money, and the beer hall incident -- The television announcer's role in football promotion -- The cable television dilemma : more may be less -- TV money, Robin Hood, and the birth of the CFA -- TV property rights and a CFA challenge to the NCAA -- Oklahoma and Georgia carry the TV ball for the CFA team -- TV, home rule anarchy, and conference realignments -- Basketball : from Madison Square Garden to a televised final four -- TV's unfinished business : the Division I-A football championship.
"The phenomenal popularity of college athletics owes as much to media coverage as it does to drum-beating alumni and frantic undergraduates. Play-by-play broadcasts of big college games began in the 1920s via radio, a medium that left much to the listener's imagination and stoked interest in college football. After World War II, the rise of television brought network deals that reeked of money and fostered bitter jealousies between have and have-not institutions in the NCAA. In Play-by-Play: Radio, Television, and Big-Time College Sport, noted author and sports insider Ronald A.
Smith examines the troubled relationship between higher education and the broadcasting industry, the effects of TV revenue on college athletics (notably football), and the odds of achieving meaningful reform."--Jacket.
English.
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