The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business / by Verne Harnish and the editors of Fortune ; foreword by Jim Collins ; edited by Brian Dumaine, Fortune Senior Editor-at-Large.

By: Contributor(s): Material type: TextTextPublisher: New York, New York : Fortune Books, an imprint of Time Home Entertainment Inc., [2013]Copyright date: Description: 207 pages ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781603209786
  • 1603209786
  • 1603200592
  • 9781603200592
Uniform titles:
  • Fortune.
Subject(s): Genre/Form: DDC classification:
  • 658.4/03 23
LOC classification:
  • HD30.23 .H37 2013
Contents:
Apple brings back Steve Jobs / Adam Sashinsky -- How free shipping saved Zappos / Jennifer Reingold -- Why Samsung lets its stars goof off / Nicholas Varchaver -- At Johnson & Johnson, the shareholder comes last / Timothy K. Smith -- Why daydreaming pays off big at 3M / Geoff Colvin -- How Intel got consumers to love chips / David A Kaplan -- Jack's GE cathedral / David A. Kaplan -- Bill Gates decides to take a week off / David A Kaplan -- Softsoap's blocking decision / Brian O'Keefe -- Toyota pursues zero defects / Alex Taylor III -- Extreme customer service at Nordstrom / Geoff Colvin -- Tata takes the sting out of a painful situation / Geoff Colvin -- Boeing bets big on the 707 / Adam Lashinsky -- IBM's Operation bear hug / Adam Lashinsky -- Wal-Mart creates the 6 a.m. meeting / Hank Gilman -- Eli Whitney : Is your business in trouble? Pivot! / Geoff Colvin -- The HP way / David A. Kaplan -- Henry Ford doubles workers' wages / Alex Taylor III.
Summary: Provides stories behind the greatest business decisions ever made, featuring examples from such companies as Samsung, Intel, GE, Softsoap, Nordstrom, and Boeing.
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 658.403 H291G (Browse shelf(Opens below)) 1 Available 51994001694076

At head of title: Fortune.

Provides stories behind the greatest business decisions ever made, featuring examples from such companies as Samsung, Intel, GE, Softsoap, Nordstrom, and Boeing.

Apple brings back Steve Jobs / Adam Sashinsky -- How free shipping saved Zappos / Jennifer Reingold -- Why Samsung lets its stars goof off / Nicholas Varchaver -- At Johnson & Johnson, the shareholder comes last / Timothy K. Smith -- Why daydreaming pays off big at 3M / Geoff Colvin -- How Intel got consumers to love chips / David A Kaplan -- Jack's GE cathedral / David A. Kaplan -- Bill Gates decides to take a week off / David A Kaplan -- Softsoap's blocking decision / Brian O'Keefe -- Toyota pursues zero defects / Alex Taylor III -- Extreme customer service at Nordstrom / Geoff Colvin -- Tata takes the sting out of a painful situation / Geoff Colvin -- Boeing bets big on the 707 / Adam Lashinsky -- IBM's Operation bear hug / Adam Lashinsky -- Wal-Mart creates the 6 a.m. meeting / Hank Gilman -- Eli Whitney : Is your business in trouble? Pivot! / Geoff Colvin -- The HP way / David A. Kaplan -- Henry Ford doubles workers' wages / Alex Taylor III.

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