Risk and crisis communications : methods and messages / Pamela Walaski.
Material type:
- text
- unmediated
- volume
- 9780470592731
- 0470592737
- 363.3401/4 22
- T10.68 .W35 2011
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Odessa College Stacks | 363.3401 W151R (Browse shelf(Opens below)) | 1 | Available | 51994001711193 |
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Includes index.
Includes bibliographical references and index.
Frontmatter -- Introduction -- General Concepts of Risk and Crisis Communications -- Communication Fundamentals and Theoretical Foundations -- Crafting Risk and Crisis Messages--Setting Goals and Objectives and Audience Profiling -- Crafting Risk and Crisis Messages--Developing the Words -- Delivering the Message While Avoiding Common Mistakes -- Working with the Media -- Developing a Risk and Crisis Communications Plan -- Special Risk and Crisis Communication Situations -- Case Studies -- Summary and Conclusions -- Index.
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