Risk and crisis communications : methods and messages / Pamela Walaski.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, Description: xii, 212 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780470592731
  • 0470592737
Subject(s): DDC classification:
  • 363.3401/4 22
LOC classification:
  • T10.68 .W35 2011
Contents:
Frontmatter -- Introduction -- General Concepts of Risk and Crisis Communications -- Communication Fundamentals and Theoretical Foundations -- Crafting Risk and Crisis Messages--Setting Goals and Objectives and Audience Profiling -- Crafting Risk and Crisis Messages--Developing the Words -- Delivering the Message While Avoiding Common Mistakes -- Working with the Media -- Developing a Risk and Crisis Communications Plan -- Special Risk and Crisis Communication Situations -- Case Studies -- Summary and Conclusions -- Index.
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 363.3401 W151R (Browse shelf(Opens below)) 1 Available 51994001711193
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Includes index.

Includes bibliographical references and index.

Frontmatter -- Introduction -- General Concepts of Risk and Crisis Communications -- Communication Fundamentals and Theoretical Foundations -- Crafting Risk and Crisis Messages--Setting Goals and Objectives and Audience Profiling -- Crafting Risk and Crisis Messages--Developing the Words -- Delivering the Message While Avoiding Common Mistakes -- Working with the Media -- Developing a Risk and Crisis Communications Plan -- Special Risk and Crisis Communication Situations -- Case Studies -- Summary and Conclusions -- Index.

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