Targeted : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith.

By: Material type: TextTextPublisher: New York : AMACOM/American Management Association, [2015]Description: xiii, 208 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780814434994 (hardcover)
  • 0814434991 (hardcover)
Subject(s): DDC classification:
  • 659.1/11 23
LOC classification:
  • HF6146.I58 S65 2015
Contents:
The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.
Summary: Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 659.111 SM655T (Browse shelf(Opens below)) 1 Available 51994001704891

Includes bibliographical references and index.

The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.

Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.

There are no comments on this title.

to post a comment.