The art of choosing / Sheena Iyengar.

By: Material type: TextTextPublication details: New York : Twelve, 2011Edition: 1st trade edDescription: xv, 339 p. : ill. ; 21 cmISBN:
  • 0446504114 : PAP
  • 9780446504119
Subject(s): DDC classification:
  • 153.8/3 22
LOC classification:
  • BF611 .I94 2011
Contents:
The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibility -- I, robot -- Lord of the things -- And then there were none.
Summary: Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 153.83 IY97A (Browse shelf(Opens below)) 1 Available 51994001642869

Includes new afterword by author.

Includes bibliographical references (p. [287]-325). and index

The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibility -- I, robot -- Lord of the things -- And then there were none.

Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.

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