Bozo sapiens : why to err is human / Michael Kaplan and Ellen Kaplan.

By: Contributor(s): Material type: TextTextPublication details: New York : Bloomsbury Press, 2009.Edition: 1st U.S. edDescription: 294 p. : ill. 24 cmISBN:
  • 1596914009 : HRD
  • 9781596914001
Subject(s): DDC classification:
  • 153.4/2 22
LOC classification:
  • BF323.E7 K37 2009
Contents:
From the logbook of the ship of fools -- Idols of the marketplace -- Tinted glasses -- Off the rails -- One of us -- Fresh off the Pleistocene Bus -- Living right.
Summary: A survey of the science of mistakes reveals how the human race is hard-wired to get things wrong, citing such examples as successful racy advertisements for inferior products and the socially unacceptable behaviors of leaders.
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From the logbook of the ship of fools -- Idols of the marketplace -- Tinted glasses -- Off the rails -- One of us -- Fresh off the Pleistocene Bus -- Living right.

A survey of the science of mistakes reveals how the human race is hard-wired to get things wrong, citing such examples as successful racy advertisements for inferior products and the socially unacceptable behaviors of leaders.

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