Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : Sage Publications, c2008.Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmISBN:
  • 1412956471 : PAP
  • 9781412956475
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5414 .K67 2008
Online resources:
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Books Books Odessa College Stacks 658.8 K87S3 (Browse shelf(Opens below)) 1 Available 51994001586652
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Includes bibliographical references (p. 403-427) and indexes.

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