Start and run a profitable restaurant / Brian Cooper, Brian Floody, and Gina McNeill.

By: Contributor(s): Material type: TextTextSeries: Self-counsel business seriesPublication details: Bellingham, WA, USA : Self-Counsel Press, 2000.Edition: 1st edDescription: ix, 214 p. : ill. ; 25 cmISBN:
  • 1551802821 : PAP
Other title:
  • Title on cover: Start and run a restaurant business
Subject(s): DDC classification:
  • 647.95/068 21
LOC classification:
  • TX911.3.M27 C65 2000
Contents:
Part I. Evaluating Your Dream -- 1. Before You Start -- 1.. restauranteur as entrepreneur and entertainer -- 2.. menu -- 3.. Trends -- 4.. Types of restaurants -- 4.1. gourmet-or fine-dining room -- 4.2. family, mid-size, casual restaurant -- 4.3. quick-service or fast-food restaurant -- 4.4. Social and contract caterers -- 2. Structure of Your Business -- 1.. sole proprietorship -- 1.1. Advantages -- 1.2. Disadvantages -- 2.. partnership -- 2.1. Advantages -- 2.2. Disadvantages -- 3.. corporation -- 3.1. Advantages -- 3.2. Disadvantages -- 4.. Franchising -- 5.. Building your team -- 3. Business Plan: The Marketing Plan -- 1.. business plan: Overview -- 2.. feasibility study -- 2.1. Target area analysis -- 2.2. Population profile -- 2.3. Economic profile -- 2.4. Competition analysis -- 2.5. Industry and tourism profile -- 2.6. Cultural, recreational, and sporting events -- 2.7. Real estate marketplace -- 3.. Pre-opening marketing strategy -- 4. Business Plan: The Financial Plan -- 1.. capital budget -- 1.1. Hard costs -- 1.2. Soft costs -- 2.. Investment plan -- 3.. Financial statements -- 3.1. income statement -- 3.2. Thr break-even analysis -- 3.3. balance sheet -- 3.4. cash-flow analysis -- 4.. Resources -- Part II. Start-Up -- 5. Start-Up Practicalities -- 1.. Naming your restaurant -- 1.1. Your own tastes -- 1.2. Marketing implications -- 1.3. Copyright -- 2.. Registering your business -- 2.1. In the United States -- 2.2. In Canada -- 3.. Trademarks -- 4.. Obtaining licenses and permits -- 5.. Insurance -- 6. Choosing Your Restaurant's Location -- 1.. Finding the fit -- 2.. Downtown versus suburban -- 2.1. Suburban -- 2.2. Downtown/city -- 3.. Freestanding versus mall location -- 4.. Zoning -- 5.. Leasing versus purchasing -- 7. Design and Renovation --
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Includes bibliographical references (p. 213-214).

Part I. Evaluating Your Dream -- 1. Before You Start -- 1.. restauranteur as entrepreneur and entertainer -- 2.. menu -- 3.. Trends -- 4.. Types of restaurants -- 4.1. gourmet-or fine-dining room -- 4.2. family, mid-size, casual restaurant -- 4.3. quick-service or fast-food restaurant -- 4.4. Social and contract caterers -- 2. Structure of Your Business -- 1.. sole proprietorship -- 1.1. Advantages -- 1.2. Disadvantages -- 2.. partnership -- 2.1. Advantages -- 2.2. Disadvantages -- 3.. corporation -- 3.1. Advantages -- 3.2. Disadvantages -- 4.. Franchising -- 5.. Building your team -- 3. Business Plan: The Marketing Plan -- 1.. business plan: Overview -- 2.. feasibility study -- 2.1. Target area analysis -- 2.2. Population profile -- 2.3. Economic profile -- 2.4. Competition analysis -- 2.5. Industry and tourism profile -- 2.6. Cultural, recreational, and sporting events -- 2.7. Real estate marketplace -- 3.. Pre-opening marketing strategy -- 4. Business Plan: The Financial Plan -- 1.. capital budget -- 1.1. Hard costs -- 1.2. Soft costs -- 2.. Investment plan -- 3.. Financial statements -- 3.1. income statement -- 3.2. Thr break-even analysis -- 3.3. balance sheet -- 3.4. cash-flow analysis -- 4.. Resources -- Part II. Start-Up -- 5. Start-Up Practicalities -- 1.. Naming your restaurant -- 1.1. Your own tastes -- 1.2. Marketing implications -- 1.3. Copyright -- 2.. Registering your business -- 2.1. In the United States -- 2.2. In Canada -- 3.. Trademarks -- 4.. Obtaining licenses and permits -- 5.. Insurance -- 6. Choosing Your Restaurant's Location -- 1.. Finding the fit -- 2.. Downtown versus suburban -- 2.1. Suburban -- 2.2. Downtown/city -- 3.. Freestanding versus mall location -- 4.. Zoning -- 5.. Leasing versus purchasing -- 7. Design and Renovation --

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