Advocacy : (Record no. 6128)

MARC details
000 -LEADER
fixed length control field 04829cam a2200649 a 4500
001 - CONTROL NUMBER
control field u159553
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240916205804.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110224s2011 ctu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011008294
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
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-- YDXCP
-- BWX
-- VP@
-- CDX
-- MIX
-- NSB
-- EEK
-- BDX
-- PUL
-- STF
-- CUD
-- UKMGB
-- OCLCO
-- YUS
-- WEX
-- OCLCF
-- P4I
-- BEDGE
-- OCLCQ
-- CHVBK
-- OCLCQ
-- S3O
-- OCLCQ
-- NJR
-- OCLCQ
-- FCE
-- RKWLC
-- O2D
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB102577
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780300175073
Qualifying information (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0300175078
Qualifying information (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780300167757
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 030016775X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780300188134
Qualifying information (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0300188137
Qualifying information (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)670481417
Canceled/invalid control number (OCoLC)761363746
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1166
Item number .D35 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2
Edition information 22
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 302.2
Item number D153a
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Daly, John A.
Fuller form of name (John Augustine),
Dates associated with a name 1952-
245 10 - TITLE STATEMENT
Title Advocacy :
Remainder of title championing ideas and influencing others /
Statement of responsibility, etc. John A. Daly.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Haven :
Name of publisher, distributor, etc. Yale University Press,
Date of publication, distribution, etc.
300 ## - PHYSICAL DESCRIPTION
Extent 387 pages ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
520 ## - SUMMARY, ETC.
Summary, etc. When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book, the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works as a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social interaction.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication.
Source of heading or term eclas
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element
Source of heading or term eclas
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relations humaines.
Source of heading or term eclas
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Influence sociale.
Source of heading or term eclas
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term eclas
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element
Source of heading or term eclas
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01743755
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00870196
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social interaction.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01122562
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Wissensproduktion.
Authority record control number or standard number (DE-588)4660420-0
Source of heading or term gnd
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Wissensvermittlung.
Authority record control number or standard number (DE-588)4190121-6
Source of heading or term gnd
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Wissensmanagement.
Authority record control number or standard number (DE-588)4561842-2
Source of heading or term gnd
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Markenpolitik.
Source of heading or term idszbz
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sozialer Kontakt.
Source of heading or term idszbz
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Kommunikation.
Source of heading or term idszbz
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social interaktion.
Source of heading or term sao
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marknadskommunikation.
Source of heading or term sao
856 41 - ELECTRONIC LOCATION AND ACCESS
Public note Full text available from EBSCO PALCI DDA Purchased Titles 2015
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Public note Rutgers restricted
856 42 - ELECTRONIC LOCATION AND ACCESS
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Electronic format type HTML
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Materials specified table of contents
856 42 - ELECTRONIC LOCATION AND ACCESS
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Materials specified Excerpt
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
c c.1
l CIRCSTACKS
t BOOK
x PRINT
p
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- DEWEY
-- 51994001656828
-- 6/28/2023
-- 2
-- CIRCSTACKS
-- LRC
-- $32.50
-- Y
-- Y
-- BOOK
-- 6/9/2020
-- PRINT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Copy number Koha item type
    Dewey Decimal Classification     Odessa College Odessa College Stacks 06/09/2020 33.00   302.2 D153A 51994001656828 1 Books