The definitive book of branding / (Record no. 5974)

MARC details
000 -LEADER
fixed length control field 03760cam a2200421 i 4500
001 - CONTROL NUMBER
control field u159359
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240916205759.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140410s2014 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014012534
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB454944
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132117735
Qualifying information (paperback ;
-- alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8132117735
Qualifying information (paperback ;
-- alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)876466674
Canceled/invalid control number (OCoLC)879248110
-- (OCoLC)880683609
-- (OCoLC)890438929
-- (OCoLC)893896753
-- (OCoLC)910563755
-- (OCoLC)935948266
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Sage Pubns, 2455 Teller rd, Thousand Oaks, CA, USA, 91320, (805)4107116
Note SAN 204-7217
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .D44 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition information 23
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.827
Item number D313kd
245 04 - TITLE STATEMENT
Title The definitive book of branding /
Statement of responsibility, etc. edited by Kartikeya Kompella.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles :
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 408 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Foreword /
Statement of responsibility Keith Weed --
Miscellaneous information Preface. -- Section 1: Building blocks. 1.
Title The essence of positioning /
Statement of responsibility Al Ries --
Miscellaneous information 2.
Title Creating meaningful brands : how brands evolve from labels on products to icons of meaning /
Statement of responsibility Mark Batey. --
Miscellaneous information Section 2: From niche to mainstream. 3.
Title The power of words and stories /
Statement of responsibility John Simmons --
Miscellaneous information 4.
Title All together now : the new and vital strategy of "community" /
Statement of responsibility Douglas Atkin --
Miscellaneous information 5.
Title What it really means to be a challenger in today's world /
Statement of responsibility Adam Morgan --
Miscellaneous information 6.
Title Building brand authenticity /
Statement of responsibility Michael B. Beverland --
Miscellaneous information 7.
Title The most important brand question : how does it make them feel? /
Statement of responsibility Daryl Travis --
Miscellaneous information 8.
Title Brands and innovation /
Statement of responsibility
Miscellaneous information 9.
Title Branding with a cause /
Statement of responsibility Kartikeya Kompella. --
Miscellaneous information Section 3: Branding beyond marketing. 10.
Title Living the brand /
Statement of responsibility Nicholas Ind --
Miscellaneous information 11.
Title Employer brand management /
Statement of responsibility Richard Mosley --
Miscellaneous information 12.
Title Global branding : strategy, creativity, and leadership /
Statement of responsibility Sicco van Gelder --
Miscellaneous information 13.
Title Brand valuation : identifying and measuring the economic value creation of brands /
Statement of responsibility Jan Lindemann. --
Miscellaneous information Section 4: Together we stand. 14.
Title Co-branding /
Statement of responsibility Tom Blackett --
Miscellaneous information 15.
Title The guide to co-creation /
Statement of responsibility Clare Fuller and Arunima Kapoor. --
Miscellaneous information Section 5: Building brands on belief. 16.
Title What Chatterjee said : designing brands from the inside out /
Statement of responsibility Patrick Hanlon --
Miscellaneous information 17.
Title Passion brands: the extraordinary power of brand belief /
Statement of responsibility Helen Edwards and Derek Day --
Miscellaneous information 18.
Title Lovemarks in the age of now /
Statement of responsibility Kevin Roberts.
520 ## - SUMMARY, ETC.
Summary, etc. With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands drive the company's strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries. It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Globalization
General subdivision Economic aspects.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01743755
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Globalization
General subdivision Economic aspects.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00943533
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Markenpolitik
Source of heading or term gnd
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element
Source of heading or term sao
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kompella, Kartikeya,
Relator term editor.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
c c.1
l CIRCSTACKS
t BOOK
x PRINT
p
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- DEWEY
-- 51994001713512
-- 6/29/2023
-- 2
-- CIRCSTACKS
-- LRC
-- $60.00
-- Y
-- Y
-- BOOK
-- 1/22/2020
-- PRINT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Copy number Koha item type
    Dewey Decimal Classification     Odessa College Odessa College Stacks 01/22/2020 60.00   658.827 D313KD 51994001713512 1 Books