A world gone social : (Record no. 5856)

MARC details
000 -LEADER
fixed length control field 05548cam a2200421 i 4500
001 - CONTROL NUMBER
control field u159226
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240916205755.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140424s2014 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014015350
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814433263
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 081443326X
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)882620105
Canceled/invalid control number (OCoLC)864411154
-- (OCoLC)892055672
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM741
Item number .C63 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.30285
Edition information 23
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 302.30285
Item number C679w
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Coine, Ted.
245 12 - TITLE STATEMENT
Title A world gone social :
Remainder of title how companies must adapt to survive /
Statement of responsibility, etc. Ted Coine, Mark Babbitt.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer AMACOM, American Management Association,
Date of production, publication, distribution, manufacture, or copyright notice [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 238 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 227-231) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Welcome to the social age : They're missing something, something big ; The social leader ; Welcome to the social age ; Industrial age vs. social age ; Social isn't all roses and rainbows ; Stan Phelps's purple goldfish -- 2. The customer holds all the cards : A precedent set: United breaks guitars ; Burning money ; Too fat to fly Southwest ; The amplifier only gets louder ; Not so fast ; Lesson learned, thank you BofA ; How do you use the social media hammer? -- 3. The social employee: good, bad, and way past ugly : The good: a new voice ; The dedicated amplifiers ; Tweets gone bad: beware the virtual lynch mob ; How far is too f
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 7. The death of large : Those unwilling to change will cease to exist ; Agrarian to industrial ; Is the industrial century behind us? ; We're already surrounded by "nano" ; Can your company innovate this fast? ; The perfect killer app ; Go nano or go home ; We repeat: not all roses and rainbows ; The death of large is more than speculation ; Hence, the death is large -- 8. Flat: the new black? : What if every employee made big decisions? ; From zombie slaying to tomato processing ; Can flat scale? ; Flat: more than just an intriguing concept? ; Employees perform better in flat organizations ; Change is the result of insurmountable market pressure ; How do you flatten hierarchies? ; Going flat can hurt ; First, go flatter ... then a little flatter ; Flat will be the new black -- 9. The OPEN challenge (Ordinary People, Extraordinary Network) : OPEN: ordinary people / extraordinary network ; Six degrees of separation is down to two ; So, are experts obsolete? ; Tapping the power of OPEN ; OPEN experience, nano operations ; Crafting your own constellation through OPEN ; The social age holy grail: OPEN within OPEN ; Ready to thrive? --
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 10. The social leader: a blue unicorn? : A leader could learn...a lot ; How social is your CEO? ; Beware the insincere social leader ; What if this just isn't you (yet)? ; The very real sense of urgency ; The power of the social leader ; Who's social now? ; 100 CIOs in one hour ; Getting up to speed ; Have we got a two-day course for you! ; Beware of charlatans, gurus, and ninjas ; If this CEO can find the time -- 11. Building a world-class team for the social age : How ready is your organization for OPEN? ; Look inside: the power of internal champions ; What is your current employer brand? ; The worst kind of hypocrisy ; Emulation is good. Action is better ; The critical role of a community manager ; So social recruiting is that easy? ; Building teams around culture -- 12. In the social age, customer experience comes first : Do you make, sell, or serve? ; Customer service is a leadership issue ; Who leads by example? ; "Do you tweet?" ; Can social save a crappy brand? ; Building a culture of service ; How to win the culture game ; Barely scratching the surface -- 13. And stop calling me "social media marketing!" : Social media marketing is...marketing ; Trust is the new currency ; A nontrust story ; The power of content ; How content marketing really works ; Content marketing worthy of emulation ; Can you capitalize on CM without a blog? ; If you write a blog, and no one reads it ; Schedule, but never fail to engage ; Show some face ; Take "personal" to the next level ; The social sanity check ; Bank of America's epic automessage fail ; Respected resources ; Does social media marketing actually work? --
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 14. Investing in social: is what you see real? : What is the ROI on social media? ; What is the ROI on your mother? ; But does SMMS measure ROI? ; The social circle of life ; Mobile is a fait accompli ; The cloud ; Big data ; Making the turn: analytics ; SAP is not alone ; The circle is complete ; Leveraging the social circle of life ; Social is the first wave -- 15. The future of business in a world gone social : A social wish list ; OPEN collaboration will become the norm ; Consumerism in 3D ; Digital sharecropping will become a global issue ; Social media fatigue will become a real issue ; Social chaos will reign ; The rebel heretics ; This is not the final thought on A World Gone Social.
520 ## - SUMMARY, ETC.
Summary, etc.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social networks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Success in business.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social networks.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01122678
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01134371
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Success in business.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01137062
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Babbitt, Mark.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
c c.1
l ON-ORDER
t BOOK
x PRINT
p
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- DEWEY
-- 51994001700063
-- 6/28/2023
-- 2
-- CIRCSTACKS
-- LRC
-- $24.95
-- Y
-- Y
-- BOOK
-- 11/8/2019
-- PRINT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Copy number Koha item type
    Dewey Decimal Classification     Odessa College Odessa College Stacks 11/08/2019 25.00   302.30285 C679W 51994001700063 1 Books