Letting go of the words : (Record no. 3507)

MARC details
000 -LEADER
fixed length control field 02274nam a22003378a 4500
001 - CONTROL NUMBER
control field u149776
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240916205638.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120423s2012 mau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012010668
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0123859301 : PAP
Terms of availability $49.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780123859303
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) li0123859301
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)808491322
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Elsevier Science Ltd, C/O Elsevier Science Order Fulfillment 11830 Westline Industrial Dr, Saint Louis, MO, USA, 63146 SAN 200-2280
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TK5105.888
Item number .R427 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 006.7
Edition information 23
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 006.7
Item number R317L2
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Redish, Janice.
245 10 - TITLE STATEMENT
Title Letting go of the words :
Remainder of title writing web content that works /
Statement of responsibility, etc. Janice (Ginny) Redish.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Waltham, MA :
Name of publisher, distributor, etc. Morgan Kaufmann,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 333 p. :
Other physical details col. ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Content! Content! Content! -- Planning: purposes, personas, conversations -- Interlude 1: content strategy -- Designing for easy use -- Starting well: home pages -- Getting there: pathway pages -- Breaking up and organizing content -- Focusing on conversations and key messages -- Interlude 2: finding marketing moments -- Announcing your topic with a clear headline -- Including useful headings -- Interlude 3: the new life of press releases -- Tuning up your sentences -- Using lists and tables -- Interlude 4: legal Information can be clear -- Writing meaningful links -- Using illustrations effectively -- Getting from draft to final -- Interlude 5: creating an organic style guide -- Test! Test! Test! .
520 ## - SUMMARY, ETC.
Summary, etc. "Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Web site development.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Web sites
General subdivision Design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online authorship.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
c c.1
l ON-ORDER
t Book
x PRINT
p 49.95
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- DEWEY
-- 51994001673310
-- 1/13/2015
-- 6/27/2023
-- 12
-- DISCARD
-- LRC
-- 9
-- $49.95
-- Y
-- Y
-- BOOK
-- 10/25/2012
-- PRINT

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