Branded for life : how Americans are brainwashed by the brands we love /
Blumenthal, Howard J.
Branded for life : how Americans are brainwashed by the brands we love / Howard J. Blumenthal. - Cincinnati, OH : Emmis Books, c2005. - 250 p. ; 24 cm.
Includes bibliographical references and index.
In brands we trust -- The magic of believing -- Media, the educator -- Government, the protector -- Brand USA -- Brands, Inc. -- The vortex : cars, money, branded medical care -- The vortex : drinking and smoking -- The vortex : we are what we eat -- Brands, everywhere -- What we should do.
1578602416 : HRD $22.95 9781578602414
Pub Group West, 1700 4th st, Berkeley, CA, USA, 94710, (510)5281444 SAN 202-8522
2005020878
Brand name products--United States.
Product management--United States.
Consumers--Attitudes.--United States
HD69.B7 / B58 2005
658.8/343
Branded for life : how Americans are brainwashed by the brands we love / Howard J. Blumenthal. - Cincinnati, OH : Emmis Books, c2005. - 250 p. ; 24 cm.
Includes bibliographical references and index.
In brands we trust -- The magic of believing -- Media, the educator -- Government, the protector -- Brand USA -- Brands, Inc. -- The vortex : cars, money, branded medical care -- The vortex : drinking and smoking -- The vortex : we are what we eat -- Brands, everywhere -- What we should do.
1578602416 : HRD $22.95 9781578602414
Pub Group West, 1700 4th st, Berkeley, CA, USA, 94710, (510)5281444 SAN 202-8522
2005020878
Brand name products--United States.
Product management--United States.
Consumers--Attitudes.--United States
HD69.B7 / B58 2005
658.8/343