Dogfight : how Apple and Google went to war and started a revolution /
Vogelstein, Fred.
Dogfight : how Apple and Google went to war and started a revolution / Fred Vogelstein. - First edition. - 260 pages ; 24 cm
Includes bibliographical references (pages 231-242) and index.
The moon mission -- The iPhone is good. Android will be better -- Twenty-four weeks, three days, and three hours until launch -- I thought we were friends -- The consequences of betrayal -- Android everywhere -- The iPad changes everything-- again -- "Mr. Quinn, please, don't make me sanction you." -- Remember convergence? It's happening -- Changing the world, one screen at a time.
"Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media in Silicon Valley, New York, and Hollywood"-- "A look at the major players from Apple and Google, and how their competition has altered and continues to alter the technology industry"--
9780374109202 0374109206 0374711003 9780374711009 9780374534899 0374534896
Farrar Straus & Giroux, C/O Mps 16365 James Madison Hwy, Gordonsville, VA, USA, 22942, (540)6727600 SAN 631-5011
2013021855
Apple Computer, Inc.
Google (Firm)
Apple Computer, Inc.
Google (Firm)
Apple Computer Inc.
Google Inc.
Apple Computer, Inc
Google (Firm)
Apple Computer Inc
Google Inc
Computer industry.
Competition.
BUSINESS & ECONOMICS--Industries--Computer Industry.
BIOGRAPHY & AUTOBIOGRAPHY--Business.
Competition.
Computer industry.
Wettbewerb
Innovation
Mobiles Internet
Handy
HD9696.2.A2 / V64 2013
338.4/7004
Dogfight : how Apple and Google went to war and started a revolution / Fred Vogelstein. - First edition. - 260 pages ; 24 cm
Includes bibliographical references (pages 231-242) and index.
The moon mission -- The iPhone is good. Android will be better -- Twenty-four weeks, three days, and three hours until launch -- I thought we were friends -- The consequences of betrayal -- Android everywhere -- The iPad changes everything-- again -- "Mr. Quinn, please, don't make me sanction you." -- Remember convergence? It's happening -- Changing the world, one screen at a time.
"Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media in Silicon Valley, New York, and Hollywood"-- "A look at the major players from Apple and Google, and how their competition has altered and continues to alter the technology industry"--
9780374109202 0374109206 0374711003 9780374711009 9780374534899 0374534896
Farrar Straus & Giroux, C/O Mps 16365 James Madison Hwy, Gordonsville, VA, USA, 22942, (540)6727600 SAN 631-5011
2013021855
Apple Computer, Inc.
Google (Firm)
Apple Computer, Inc.
Google (Firm)
Apple Computer Inc.
Google Inc.
Apple Computer, Inc
Google (Firm)
Apple Computer Inc
Google Inc
Computer industry.
Competition.
BUSINESS & ECONOMICS--Industries--Computer Industry.
BIOGRAPHY & AUTOBIOGRAPHY--Business.
Competition.
Computer industry.
Wettbewerb
Innovation
Mobiles Internet
Handy
HD9696.2.A2 / V64 2013
338.4/7004