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Popkin, Samuel L.

The candidate : what it takes to win, and hold, the White House / Samuel L. Popkin. - New York : Oxford University Press, - viii, 350 pages ; 25 cm

Includes bibliographical references and index.

Campaign juggling -- Planning for chaos -- Challengers : the search for an experienced virgin -- The challenger who couldn't lose : Hillary Clinton in 2008 -- Incumbents : regicide or more of the same -- The unbeatable incumbent : George Bush in 1992 -- Successors : lapdogs or leaders -- The successor with peace and prosperity : Al Gore in 2000 -- Teams that work -- Is this any way to pick a president?

Looking at the last 60 years of races for the White House, Popkin analyzes why some "inevitable" winners lost and how dark horses won against long odds. All of the winners assembled smoothly working teams, were agile enough to respond quickly to hits, had a core of beliefs, and prepared years in advance.

ISBN: 9780199922079 0199922071 9780199325214 0199325219

LCCN: 2012006845

Nat. Bib. No.: GBB233258 bnb

Subjects--Corporate Names:
USA President


Subjects--Topical Terms:
Presidents--Election--History.--United States
Presidential candidates--History.--United States
Presidential candidates--United States--Case studies.
Presidential candidates.
Presidents--Election.

Kandidat
Wahlkampf
Presidentval--historia--

Subjects--Geographic Terms:
United States.
USA.

Index Terms--Genre/Form:
Case studies.
History.
Case studies.

LC Class. No.: JK524 / .P63 2012

Dewey Class. No.: 324.973