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Lean branding : creating dynamic brands to generate conversion /

Busche, Laura,

Lean branding : creating dynamic brands to generate conversion / Creating dynamic brands to generate conversion Laura Busche. - First edition. - Sebastopol : O'Reilly, 2015. - xvii, 278 pages : illustrations ; 24 cm. - Lean series . - Lean series. .

Includes bibliographical references and index.

ISBN: 9781449373023 144937302X

Subjects--Topical Terms:
Brand name products.
New products.
Success in business.
Brand name products.
New products.
Success in business.

LC Class. No.: HF5415.1255 / B87 2015

Dewey Class. No.: 658.8

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