Salt, sugar, fat : how the food giants hooked us /
Moss, Michael, 1955-
Salt, sugar, fat : how the food giants hooked us / Michael Moss. - 1st ed. - New York : Random House, c2013. - xxx, 446 p. ; 25 cm.
Includes bibliographical references (p. [417]-422) and index.
Prologue : -- "The company jewels" -- I. Sugar : -- "Exploiting the biology of the child" -- "How do you get people to crave?" -- "Convenience with a Capital 'C'" -- "Is it cereal or candy?" -- "I want to see a lot of body bags" -- "A burst of fruity aroma" -- II. Fat : -- "That gooey, sticky mouthfeel" -- "Liquid gold" -- "Lunchtime is all yours" -- "The message the government conveys" -- "No sugar, no fat, no sales" -- III. Salt : -- "People love salt" -- "The same great salty taste your customers crave" -- "I feel so sorry for the public" -- "We're hooked on inexpensive food."
Traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges.
1400069807 : HRD $28.00 9781400069804 (hbk. : acid-free paper);
Random House Inc, Attn Order Entry 400 Hahn rd, Westminster, MD, USA, 21157 SAN 201-3975
2012033034
Nutrition--Economic aspects--United States.
Food habits--Economic aspects--United States.
Food industry and trade--United States.
RA784 / .M638 2013
613.2
Salt, sugar, fat : how the food giants hooked us / Michael Moss. - 1st ed. - New York : Random House, c2013. - xxx, 446 p. ; 25 cm.
Includes bibliographical references (p. [417]-422) and index.
Prologue : -- "The company jewels" -- I. Sugar : -- "Exploiting the biology of the child" -- "How do you get people to crave?" -- "Convenience with a Capital 'C'" -- "Is it cereal or candy?" -- "I want to see a lot of body bags" -- "A burst of fruity aroma" -- II. Fat : -- "That gooey, sticky mouthfeel" -- "Liquid gold" -- "Lunchtime is all yours" -- "The message the government conveys" -- "No sugar, no fat, no sales" -- III. Salt : -- "People love salt" -- "The same great salty taste your customers crave" -- "I feel so sorry for the public" -- "We're hooked on inexpensive food."
Traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges.
1400069807 : HRD $28.00 9781400069804 (hbk. : acid-free paper);
Random House Inc, Attn Order Entry 400 Hahn rd, Westminster, MD, USA, 21157 SAN 201-3975
2012033034
Nutrition--Economic aspects--United States.
Food habits--Economic aspects--United States.
Food industry and trade--United States.
RA784 / .M638 2013
613.2