The art of woo : using strategic persuasion to sell your ideas /
Shell, G. Richard, 1949-
The art of woo : using strategic persuasion to sell your ideas / G. Richard Shell & Mario Moussa. - New York : Portfolio, 2007. - vii, 312 p. ; 24 cm.
Includes bibliographical references and index.
Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.
1591841763 : HRD $24.95 9781591841760
Penguin Group USA, Attn: Order Processing 405 Murray Hill Pkwy, East Rutherford, NJ, USA, 07073-2136 SAN 282-5074
2007029601
Selling.
Marketing.
Persuasion (Psychology)
HF5438.25 / .S48 2007
658.85
The art of woo : using strategic persuasion to sell your ideas / G. Richard Shell & Mario Moussa. - New York : Portfolio, 2007. - vii, 312 p. ; 24 cm.
Includes bibliographical references and index.
Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.
1591841763 : HRD $24.95 9781591841760
Penguin Group USA, Attn: Order Processing 405 Murray Hill Pkwy, East Rutherford, NJ, USA, 07073-2136 SAN 282-5074
2007029601
Selling.
Marketing.
Persuasion (Psychology)
HF5438.25 / .S48 2007
658.85