Branding a store : how to build successful retail brands in a changing marketplace /
Floor, Ko.
Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. - London ; Philadelphia : Kogan Page, 2006. - 360 p. : ill. ; 24 cm.
Includes bibliographical references(p. 355-358).
0749448326 : HRD $45.00 9780749448325
Kogan Page Ltd, C/O Ingram Pub Services 1 Ingram Blvd, LA Vergne, TN, USA, 37086 SAN 631-8630
2006023022
House brands--Marketing.
Brand name products--Marketing.
Retail trade.
HD69.B7 / F58 2006
658.8/27
Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. - London ; Philadelphia : Kogan Page, 2006. - 360 p. : ill. ; 24 cm.
Includes bibliographical references(p. 355-358).
0749448326 : HRD $45.00 9780749448325
Kogan Page Ltd, C/O Ingram Pub Services 1 Ingram Blvd, LA Vergne, TN, USA, 37086 SAN 631-8630
2006023022
House brands--Marketing.
Brand name products--Marketing.
Retail trade.
HD69.B7 / F58 2006
658.8/27