The handbook of marketing research : uses, misuses, and future advances /

The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. - Thousand Oaks : Sage Publications, c2006. - xi, 705 p. : ill., ; 26 cm.

Includes bibliographical references and index.

141290997X : HRD $125.00 9781412909976

Sage Pubns, 2455 Teller rd, Thousand Oaks, CA, USA, 91320, (805)4990721 SAN 204-7217

2005037844


Marketing research.

HF5415.2 / .H286 2006

658.8/3