How to conduct surveys : a step-by-step guide / Arlene Fink.

By: Material type: TextTextPublication details: Los Angeles [i.e. Thousand Oaks, Calif.] : SAGE Publications, Edition: 5th edDescription: xix, 173 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781452203874
  • 1452203873
Subject(s): DDC classification:
  • 300.72/3 23
LOC classification:
  • HN29 .F53 2013
NLM classification:
  • HN29
Contents:
Conducting surveys : everyone is doing it -- The survey form : questions, scales, and appearance -- Getting it together : some practical concerns -- Sampling -- Survey design : environmental control -- Analyzing and organizing data from surveys -- Presenting the survey results.
Summary: "The Fifth Edition of the best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as her other works, author Arlene Fink centers her guidance on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include, determining the frequency of surveying respondents, and analyzing and reporting the results. The Fifth Edition pays particular attention to the internet and online surveys, considering best practices and techniques for developing a thorough and effective survey."--Publisher.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Odessa College Stacks 300723 F499H5 (Browse shelf(Opens below)) 1 Available 51994001679754

Includes bibliographical references and index.

Conducting surveys : everyone is doing it -- The survey form : questions, scales, and appearance -- Getting it together : some practical concerns -- Sampling -- Survey design : environmental control -- Analyzing and organizing data from surveys -- Presenting the survey results.

"The Fifth Edition of the best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as her other works, author Arlene Fink centers her guidance on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include, determining the frequency of surveying respondents, and analyzing and reporting the results. The Fifth Edition pays particular attention to the internet and online surveys, considering best practices and techniques for developing a thorough and effective survey."--Publisher.

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